Lollapalooza and Coachella are both music festivals, but they do not feel the same. At Coachella, it can seem like not everyone is there for the music.
At Lollapalooza, the music is the reason people come together. When you connect with someone’s favorite music, you connect with them on a deeper level. The memories, friendships, and partnerships created through that shared experience can last forever.
This campaign positions Lollapalooza as more than a festival — it is a place where people feel the music, the memories, and the friendships long after the weekend ends. With Lollapalooza, feel it forever.
Once the campaign launches in OOH and social media, audience members are invited to share their own “feel it forever” moments.
Next, audio ads will capture when these forever moments begin.
After that, audience members are invited to make their own forever connections with our Spotify x Lollapalooza pop up.
Participants enter one of the booths and select a song from Spotify for their booth neighbor to hear.
If participants like each other’s song choices, they can hit the button in their booth.
Hitting the button creates a custom Spotify blend of their songs and lets them see each other, showing how music can kickstart connections.
