Gen Z, also known as the “Lost Generation".” Maybe being lost isn’t part of the problem. Maybe its part of the process. Many of us go though the motions, but Vegas is a wake-up call. It’s something to change the pattern so many of us are stuck in. Gen Z is looking for something new, something exciting, something to give them a new direction. Breaking the pattern of your everyday life is what’s going to push you to find something real.
Everyone goes to the same three places for spring break. Fort Lauderdale is the same as it was last year, you can skip out on it.
Gen Z eats out all the time. Reach them while they’re “in the pattern” and break up their normal routine.
The tourist-y side of Vegas is all about hitting the classic spots. QR codes placed in the most popular spots around Vegas leads the curious ones to satisfy their craving for something unexpected.
In a new GTA story mode, players take on a 9-5 job in a Las-Vegas inspired city, but random tasks encourage them to break free and explore.
The main mission kicks off when the protagonists sees his ex’s upcoming wedding post on Instagram and decides to crash it by stealing a tux and a ride. Side missions push players to explore Vegas, living out the freedom and spontaneity they crave.